Neon signs in their environment serve a commercial purpose - to draw attention to their product. Yet, their aesthetic value and impact as an artistic aspect can not be ignored. vegas.neon.art will explore these modern art forms through images of neon, past and present, found throughout the city.
This electric guitar shaped sign is 82 feet tall and was designed, built and installedby YESCO (Young Electric Sign Company)in 1991 for the original Hard Rock Cafe Las Vegas. The cafe, 4475 Paradise Rd., Las Vegas, NV 89169, opened in 1990 and is located in front of the Hard Rock Hotel and Casino.
